Research on Billboards

I researched billboards to try and find out how designers came up with creative ideas to advertise their messages, and here's what I found:

 I really like this, the use of natural light to convey the idea of natural hair colour. The billboard would constantly change each day and night so every time you passed it the hair colour would be different. Simple but effective.

 

This billboard is for fake tan. It is interactive, allowing the public to try out the different shades of tan on the model, which in turn they would hopefully try the product out on themselves. 

  

  

This is one of 6 billboards in sligo which are trying to promote the ideal and achievements of parts of the community