Final Billboards

This is my final line-up of billboards. I decided to make a series of billboards instead of just one because I thought they would work better as a group. On each one there features an animal escaping out of their respective coin with the copyline 'Breaking through barriers since 1921' and also the tagline 'Positive Ireland'. I think this copyline suited the concept I had, as it tied together the past, the recession and positivity. 

These are my final design t-shirts. I have one featuring all the images from my billboard and then one matching each of the billboards. I decided that the different t-shirts worked better. Each of the t-shirts feature the animal's silhouette, and the background colour reflects the colour of the coin they come from. The animal 'escapes' onto the back of the t-shirt.

T-shirt Ideas

This is the first draft of t-shirts I had designed. I wasn't sure how to work the idea from a billboard to a t-shirt so I tried a number of different ways. But the idea was changing, so I decided to change the t-shirts too!

Development of Billboards

I have fixed the billboards so that they are more visually appealing and read better. As well as this, I decided to put the coins in the animal's natural habitat such as the deer in the forest and the horses out at paddock. After looking over all the work I had done to date I realised the concept was becoming very negative. The message I was trying to convey was getting lost. I needed to change and improve it.

Making a Start on the Billboards

This is my first draft of billboards. I researched idioms and came up with a list of ones which were animal related. From this I tried to fit them in focusing on the recession. I used the ideas from my thumbnails to design new coins, such as this one of the dead fish on the first billboard. I wasn't happy with the layout or the copylines of these billboards so i decided to try and improve them.

I started off with brainstorming 'Positive Ireland'. From this I decided that I would focus on heritage and on finance. I put these two ideas together by using the old currency, Irish Sterling. From this I played around with  the theme of the recession and how the country wants to escape from the negativity of this current recession. This is what I came up with:

Natural Energy Billboard

Saw this a few weeks ago, thought it was really clever. It's a billboard powered by oranges for a Tropicana Juice ad in France. Thousands of spikes of copper and zinc metal, wire and hundreds of oranges created a large battery which the billboard was powered on.

http://www.youtube.com/watch?v=j_zoHUykPi4&feature=player_embedded

 

Chevrolet Aveo car advertisement made from over 20,000 pennies (£200). It was a one off billboard which was situated in London. It only lasted 30mins as hundreds of passers by started to take the money off as they passed by.

Research on Billboards

I researched billboards to try and find out how designers came up with creative ideas to advertise their messages, and here's what I found:

 I really like this, the use of natural light to convey the idea of natural hair colour. The billboard would constantly change each day and night so every time you passed it the hair colour would be different. Simple but effective.

 

This billboard is for fake tan. It is interactive, allowing the public to try out the different shades of tan on the model, which in turn they would hopefully try the product out on themselves. 

  

  

This is one of 6 billboards in sligo which are trying to promote the ideal and achievements of parts of the community 

New Brief ; Positive Ireland

So, now we have another brief, 'Positive Ireland'. I have to establish a point of view that intrests me, and what message I wish to say. This 'idea/message' is a promotional campagin for Positive Ireland, in which we have to make a billboard, t-shirt and promotional item. Lets get brainstorming!